Serving our Communities
Click to read a highlight of each pillar.
Since our first Sustainability Report in 2006, we have recognized several key areas in our communities on which to base our sustainability plans and initiatives. These areas are: Education and Youth Empowerment, Entrepreneurship, Community Development, Emergency Relief, Sports, and the Environment. We have committed to budgeting 1% of pretax profits to be utilized for sustainability engagement efforts across the network. However, we have surpassed this figure despite a turbulent economic climate. In addition, we have been closely monitoring the social needs of our communities and revising our investments accordingly. [Read more]
We engaged with our communities through our branches and outlets (as customers), through direct engagement via major initiatives such as our partnership with Ruwwad and other similar partnerships, and through our contribution to, and participation in, community events including sports. [Read about priority issues and details about our performance here.]